Confused between AR & VR? We have simplified it for you.

The basics of Augmented Reality

Augmented reality is exactly what it says – it adds to what is already present by putting virtual objects over already present ones. This superimposition is done through first detecting the objects already present and then placing the virtual objects accordingly. Augmented reality is not just limited to graphics – it can include sounds and a touch feedback mechanism depending on the nature of use.

You may have seen Augmented Reality in video games such as the massively popular Pokémon GO that took over the world by a storm. However, augmented reality isn’t just limited to video games although that is how it became mainstream. Augmented reality is a versatile technology that can be applied to almost any field.

The basics of Virtual Reality

Just like augmented reality, the name virtual reality tells us what this technology is about: the creation of a virtual world. In this sense virtual and augmented reality may seem similar to you, let us tell you they are not. Virtual reality gives an isolated, completely immersive experience by cutting you off from the natural world. Headgear is used to receive audio and visual input, effectively cutting you off from the external world at the same time. As you move or turn your head, the display will also change accordingly, giving you lifelike, authentic experience. 

Want to know how powerful the experience is? Some users have reported feeling phantom motion while performing exertions like climbing stairs and walking.

How you can boost sales with it?

The potential of Augmented and Virtual Reality is obvious: it is absolutely absorbing, highly interactive, dynamic, and appealing. These are the ingredients to a perfect sales-boosting recipe – why aren’t you onboard yet? 

Make your brand memorable

The best way to effectively market your product is to create a lasting impression on your audience’s minds. Augmented / virtual reality is just the tool to do so. Admittedly, it is not a magical solution to all your sales problems, but it is a powerful instrument that you can use to boost sales exponentially.

Invite people to try out your product

If people are satisfied with what you have to offer, they will buy it. Use virtual reality to display your services at their full potential and watch your sales skyrocket! 

Different types

Virtual reality and augmented reality have been defined in the broadest sense above. There are different types of augmented reality technology and virtual reality technology. This means it can not only be used for a wide range of purposes but also that you can leverage this technology to boost your sales in a new unique way. The only constriction here is your imagination.

It is here to stay

Virtual and augmented reality came under the spotlight with a lot of pizzazz. The complete immersion offered by virtual reality appealed to the masses; augmented reality became an overnight celebrity because of games. Naturally, the question of trend vs. standard would pop in anyone’s mind especially if they are looking to invest in it. The answer to this is simple and straightforward: yes.

Don’t take our word for it, just look at how these three big names have adopted augmented and virtual reality in distinctive ways. 

IKEA

This household product giant simplifies furniture shopping once and for all. It launched an app that through augmented reality shows users how a piece of furniture would look like in real-time. The results are so lifelike that you don’t have to worry about a piece of furniture not looking good in their homes.

Walmart

Walmart decided to invest in its employee training through virtual reality aided training programs. These mimic some real-life situations so that when an employee starts their job, they know what to expect.

Ford

Want to know how this American multinational automaker plans its car designs? A combination of virtual and augmented reality is used by its designers to visualize concepts and ideas so that they can be better tested and improved upon.