Augmented and virtual reality have been out for some time now. The common conception is these two technologies are limited to the gaming world. What could your business have to do with such high tech stuff? With some creativity and thinking, AR/VR could have everything to do with your business.
As a business, consumers are inclined to buy your product because it either increases comfort and provides gratification, or decreases discomfort and eases a hardship. In other words, the product you are offering is helping your customers in one way or the other.
Picture this scenario.
X walks into your clothing store and likes a dress on the display. X likes it but not enough to immediately purchase it because X isn’t sure how it would look on her. One option would be to try on the dress, but it is a time-consuming process, not to mention multiple trials will result in eventual wear and tear. As a business looking to help your customers, there is an easy solution to this: augmented reality.
Training and leisure activities that involve dangerous and potentially life-threatening situations can be replaced by a safer, risk-free solution provided by Virtual Reality. For instance, in a military training or testing scenario, real extreme and perilous situations can be replaced by virtual ones. How the participant reacts and deals with these life-like obstacles can still give the examiners results without putting participants in actual danger. The whole point of virtual reality to isolate the user by providing an immersive experience – why not simulate risky situations through virtual reality? After all, virtual reality checks all the boxes as a real experience except for putting individuals in danger.
Computers and touchscreens have seeped into the educational sector but what about Augmented and Virtual reality? We already know computers can enhance classroom learning if used the right way, but can virtual reality do the same? In our opinion, yes it can. Just as devices such as laptops and iPads improve classroom learning by making it more engaging and fun virtual and augmented reality can take it up a notch by being immersive. After all, interesting things get a free pass to the long term memory of the brain. Other than this, augmented/ virtual reality-based learning software programs, depending on how they are designed, can boost the classroom experience by giving students hands-on knowledge and skills in a controlled environment.
Trial versions are limited to software purchases usually but they don’t have to be. The product that you sell – as long as it is tangible and can be visualized – can have its trial version. For example, as a home renovator, you could show your clients the ideas you have in mind through augmented reality and get a sure go ahead. This way you would have the autonomy to work in your unique style without having the customer breathing down your neck and produce promised results.
As companies focus more and more on immersive and highly engaging marketing experience, the race to get your hands on the newest and latest content type also gets tougher. You need to leverage every possible marketing opportunity out there, including Augmented and Virtual reality, to make yourself stand out. Get creative with how you present your product to your audience, provide them an experience they will never forget. The best part about virtual reality is that it cuts off all audio and visual stimuli from external sources, meaning you have their 100 percent attention. It sounds like a marketer’s dream come true!
Virtual training seminars can prepare the participants for the real world by giving them an idea of what to expect. There is a lot of room for customization so training seminars of any and every type can benefit from virtual reality. For example, companies that train employees before hiring should invest in virtual reality to best gauge employee capacity. The important thing here is to focus on how you can mold what virtual reality has to offer according to your needs. For more details visit: https://sixsigmastudios.com